Successful social media campaigns are a great way to reach your audience through engaging content and face-to-face referrals to happy clients.
In America, 90% of young people between the ages of 18 and 29 are on social media. Moreover, one-third of this group prefers to use social media when communicating with businesses.
You might think that social media is the domain of trendy businesses like clothing lines and cafes, but nothing could be further from the truth. In fact, there are now more than 50 million small businesses using Facebook Pages (Facebook’s Business Page Manager).
Not sure where to start your social media strategy? Here are some ideas to help you improve your construction company in the media.
The idea of running a successful social media promotion campaign
Creating a social media promotion can feel annoying when you don’t know where to start. The thing to remember is that you are creating a community with your current and potential clients.
The best way to do it? Show your clients that you are available to answer their questions and want to engage with them on a deeper level
Focus on two or three social media platforms
The social media campaign has been seen to be anxious due to the sheer number of platforms. Managing accounts on all major social media platforms will not only be irresistible, but it will also be a waste of time.
Focus on two or three networks to get started. For a construction company, this is probably not suitable for setting up a Snapchat account. You need to think about the platforms that will help you showcase your services and find customers.
Many companies that have just started their social media accounts find Facebook ads helpful. The platform lets you hyper-target your posts and pages based on demographics, including location, revenue, and more.
If you don’t see money being spent on your social promotions, Twitter and Instagram provide free analytics once you start creating the following.
Create YouTube videos
YouTube processes the second million searches a month, making it the second largest search engine. It is also owned by Google, the world’s largest search engine.
People can use YouTube to learn everything under the sun that can be learned from a video. Exactly DIY construction videos from makeup tips to photography.
Don’t worry, you won’t need expensive equipment, even know how to get started with technology. Get a tripod for your smartphone and you’ll be ready for your YouTube debut.
Giving tips for the services you actually charge may seem like a bad idea but you can build trust between your own brand and customers. If you create a viral video or a series that resonates with people, they will share these videos on social media.
Cross-post your videos on your blog and other social media platforms to increase your audience.
Showcase your work
As a construction company, you want to show the work that potential customers are doing and the visual content gets great engagement.
One way you can do this is by showing (before and after) photos of your project. Not only does it show the kind of work you do, it provides a platform for your customers to give you enlightened testimonials.
People want to show their new home or renovations to their friends so they can share posts on their own social networks.
Create a posting schedule (and stick to it!)
Without a posting schedule, you will end up posting erratically. You either post a ton of posts at once (which is a good way for people not to follow you), or you post so sporadically, no one sees your post anymore.
Keep in mind that sites like Instagram and Facebook are always changing their algorithms for how posts are displayed. At the moment, many businesses are constantly descending to find their biological reach on Facebook so you can increase some posts through Facebook ads to see how it affects their impact.
Many online tools can automatically post to Facebook, Twitter, or Pinterest based on your set up calendar.
Don’t always post the same thing
If all your posts are just links to your company’s website, your followers will quickly lose interest. Remember, from most social media sites they can click on your website link if they want.
Instead, post a mix with less than half the content of your business promotion. The other half could be art-related videos, inspirational quotes, or memes.