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Attractive Ideas for Product Packaging to Boost Your Brand Recognition

Attractive Ideas for Product Packaging to Boost Your Brand Recognition

(Product Packaging) the appearance of a product plays a vital role in our lives. We could never purchase a product if it does not attract us. These are the days when we judged a product from its qualities and quality. These days, we could not even judge the product as it is all packed in multiple layers. And we decided to change the way we think and examine the commodities. Now, the first thing that we notice is the product packaging. If it is impressive enough, we buy it instantly. Let us take an example. You go shopping and see several products.

Now among those hundreds of products only some items attract us. Why is that? These products get customized to our preferences, and hence we only pick these products from the aisle. If we wish to examine the product, we read the ingredients written on the box. In short, the packaging box tells us everything about the product and the brand. But now the question is, how can we make our packaging beautiful? What type of boxes are considered to be charming and elegant? What strategies should we follow? In this article, we would be discussing what attractive packaging is. And how to turn a simple box into an elegant one.

Use the perfect packaging box

We could never know what a perfect box would look like. But we can always try to come up with new ideas to make our box appear elegant and luxurious. Various custom product packaging is getting manufactured and updated each day. Now, we not only use the four-cornered box. We use a rounded case, two-piece box, flip tip box, and many others. All of these boxes might be a variation of the conventional one. But such a change on the boxes makes them appear elegant. Here are some of the packing boxes that are considered to be luxurious by appearance. And these boxes are getting used by various luxurious brands to increase the worth of the box.

Rigid boxes

These packaging boxes are getting manufactured with sturdy paperboard sheets. These boxes are firm and hence considered to be luxurious. You must have noticed that whenever we hold a compact case in our hands, we instantly think it would be costly. The clumsier your packages are, the more they decrease the worth of your product. Other than that, we should also have to use a firm box to secure it from any harm. And that is the reason why luxurious brands tend to use this box. Now rigid boxes are getting manufactured in various shapes, sizes, and structures.

Kraft boxes

If your product is not expensive, then use Kraft boxes. These boxes are firm and secure and hence getting used for food items.

Metalized boxes

These packaging cases are like any other box but overlapped with metalized foil. They give a sleek look and touch to our product packaging in the UK.

Magnetized boxes

These packaging boxes are primarily getting used for expensive products. It is a variation of flip-top packages. But they contain a magnet in its flap and the container.

Two-piece boxes

These packaging boxes have a separate container and a lid. In the container, you can place the product, and most brands prefer to use packaging molds to hold the product in place. These boxes are secure, firm, and appear luxurious by appearance.

Customize your boxes elegantly

If we wish to give an elegant look to our boxes, we should also customize our case accordingly. There are various printing methods but choose the one that is efficient and quick.

Gravure

In this printing, method design or theme gets printed on the packaging surface. The cylinder through which the box passes through has an image etched onto it. And the cylinder rests in an ink container. In this way, when the sheet passes through it, the design is pressed onto it. This method is effective and efficient.

Engraving

This process is opposite to that of embossing. In this method, we use a metal plate to scrape out the specific design. And the carved facade then gets customized by various means. We can use metalized foils or pigments.

Embossing

In embossing, we can give a 3D look to our logo or any design to highlight it. You must have noticed that companies try to imprint their logo on the most visible side of the box. But we can always make it look elegant by using some method. In embossing, a heat source is used with some other equipment. Due to this, the customized surface puffs out.

Use a firm box

We cannot possibly use a clumsy box if we wish to promote our brand. Using a firm box is not only important because we want to attract clients. But it is vital as we have to protect our products from various harmful factors. Other than being sturdy, it should be secure so it can protect the item from moisture and dust. You cannot possibly use a clumsy box and expect it to look more fashionable.

Use organic boxes

If we wish to make our packaging boxes seem attractive, then customizing is enough. We should also consider the packaging material and make sure that it’s organic. Nothing these days seems more alluring than seeing a professional and elegant packaging box. We already discussed some packaging boxes that are organic, customizable, and firm. Now choose the appropriate packaging material and raise your sales. Boost your brand recognition by using product packaging boxes the UK.