its most basic sense, email marketing is the use of email to promote a product or service but a better definition of email marketing than using email to develop relationships with potential customers or clients. Email marketing is a part of internet marketing that includes online marketing through websites, social media, blogs and much more. It is mailed directly electronically instead of by post service.
This type of marketing can be used to build relationships with customers or drive them away.
Most of the spam emails we declare “deals” are a good example of the worst email marketing. Someone buys an email list somewhere (or several) and sends an email along the line “Get ___________ (product name) for only $ _____”! (Quantity) “Everyone on the list – sometimes repeatedly. All of this is annoying to everyone and giving email marketing a bad name.
While this is optimal, email marketing allows businesses to keep their customers informed and create their marketing messages to their audience.
Email marketing can be personalized
Email marketing lets you target specific groups of customers or even specific individuals. One way to do this is to offer special birthday business in goods or services to individual customers. For example a restaurant can send customers an email on their birthday with a 50% offer. This type of personalization helps a business gradually develop and maintain a relationship with the customer that can increase sales and customer loyalty.
Other benefits of email marketing
The two biggest advantages of email marketing are price and convenience. Email is a cheaper way to advertise your company and its products or services than any other type of marketing. It’s extremely easy to set up and track an email marketing campaign, which makes it easily accessible for small businesses.
You can add a newsletter sign up option to your website, for example, then send newsletters to the email list that people submit as soon as they sign up. A regular newsletter is an easy and effective way to send updates about your company, upcoming events, and special offers, and email software also makes it easy to schedule automated promotional emails for customers who haven’t recently purchased.
Email marketing is still relevant
In the age of social media, it is tempting to write an email. But consider the following statistics:
Email marketing pays an impressive $ 42 for every 2 spent
59% of survey respondents say email influences their purchasing decisions.
Email marketing has a conversion rate of 2.3% compared to 1% for social communication.4
The huge advantage of email on social media is the possibility and customers are more likely to see an email than social media. Just posting something on social media doesn’t mean that everyone will see the message you want to see. However, any email will remain in an inbox until it is read (or deleted).
. Adding social media “Like” or “Share” buttons to your marketing emails gives customers an additional way to connect with your brand. Positive review snippets from social media fans can be included in emails and, conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
Email marketing can increase your revenue if you do it right. One of the best ways to get people to visit (and revisit) your website or blog and more traffic is usually to generate more revenue.
Email Marketing Tips
Effective email marketing takes effort though. Here are some tips to maximize your email marketing campaigns.
Make your own list. What you are going to do by sending unsolicited emails is that most people are expecting to become your customers. Through your website, at your store, or at an event, make it clear when customers choose to receive your emails.
Comply with the rules of the CAM-Spam Act. These rules include a non-fraudulent subject line, a method of unsubscribing and your name and address at the end of emails.5.
Don’t just send ads to buy all the time. Use your emails to create comments to share your skills or others with customers, who can value them with their tips and insights. Share information that lets you know more about them and your organization.
Treat your list well. Remember that the people you’re communicating with via email trust you with their information; They deserve your respect. If you want the opportunity to convert fans and even preachers from their customers for their brand, make them feel special.
If you are doing a newsletter, stick to a schedule. Sending a regular day or day email would help your customers know when and what to expect from you